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Embrace Design of Experiment for Marketing Campaigns

Design of Experiment (DOE) has been around for hundreds of years. I have used it extensively in my career, but I’m always surprised to see marketing departments that don’t fully use DOE or even basic A/B testing (or create A/B tests without understanding the importance of sample size).

One of the earliest known examples of DOE was from the 1700s, when a doctor tried to…